Coming Soon
CineRealities Rating
4/5
Based on critical analysis & cultural impact
Year2008
Our Rating
4/5
PublishedFebruary 17, 2026
Read Time
2 min

Coming Soon

Coming Soon (2008) carves its own niche within Asia cinema, merging traditional horror with innovative storytelling. Directed by Sophon Sakdaphisit, this film offers a clever twist on the horror genre, making it a must-watch for fans and newcomers alike.

Sophon Sakdaphisit's directorial debut, Coming Soon, isn't just another Thai horror film. It's a clever play on the 'movie within a movie' trope, setting itself apart with a storyline that's as intriguing as it is eerie. The premise revolves around a cursed film that haunts those who watch its forbidden scene, a concept that resonates with the modern fascination with meta-narratives. With a backdrop of Thailand's vibrant yet shadowy cinema landscape, the film dives into themes of piracy, folklore, and the macabre, all woven into the fabric of urban legend. What makes Coming Soon stand out isn't just its premise but the way it leverages the underrated talent of Asia cinema, including performances by Chantavit Dhanasevi and Worrakarn Rotjanawatchra, to bring its chilling narrative to life.

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What Works

  • βœ“The 'movie within a movie' concept is not just a gimmick but a narrative engine that drives suspense and engagement, making Coming Soon a standout in the realm of Horror films.
  • βœ“Sophon Sakdaphisit's storytelling prowess shines through, with critics praising the film's atmosphere and clever twists, showcasing his unique visual style and narrative depth.
  • βœ“Performances by the lead actors add a layer of authenticity to the supernatural horror, grounding the eerie storyline in relatable human emotions.
  • βœ“The cultural context of Coming Soon, reflecting on Thailand's piracy issues and urban legends, provides a rich backdrop that enhances the film's suspense and relevance.
  • βœ“Despite being a debut, Sakdaphisit's direction shows promise, blending traditional horror elements with innovative cinematic techniques.

What Falls Short

  • βœ—Critics have pointed out the film's predictable scares and sometimes weak direction that may not satisfy all horror aficionados looking for non-stop thrills.
  • βœ—The rushed ending and underdeveloped characters, particularly the supporting cast, might leave viewers wanting more depth and closure.
  • βœ—While the premise is innovative, some aspects of the narrative feel overly familiar, borrowing elements from the J-horror genre without adding enough new twists.

Final Verdict

Coming Soon offers a fresh perspective on Thai horror, combining a compelling 'movie within a movie' premise with the atmospheric dread that fans of the genre love. While it has its flaws, including predictable moments and a rushed conclusion, the film's strengths in storytelling, atmosphere, and cultural commentary make it a must-watch. Fans of The Conjuring: Last Rites and Train to Busan will appreciate its unique blend of horror and narrative depth. Ultimately, Coming Soon is a solid addition to the canon of Asia cinema, and a testament to Sophon Sakdaphisit's potential as a filmmaker. It's a film that reminds us why we're drawn to dark theaters and tales that tap into our deepest fears. So, is Coming Soon worth watching? Absolutely. It's not just a movie; it's an experience that sticks with you, long after the credits roll.

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